UK

senior digital marketing executive

Birmingham

Senior Digital Marketing Executive
    *Airports Basd at Birmingham Airport, with travel to London.
Up to and 163 30, 000 This is an exciting and varied role working across the full breadth of the digital marketing mix.
Based at Birmingham Airport with travel to London and reporting to the Senior Digital Marketing Manager the successful applicant will be responsible for deliveringa digitally focussed marketing strategy to grow parking revenues at Birmingham Airport and other key airport partners.
You will take ownership of all the day to day marketing activities and campaigns, presenting campaign results and planned marketing activityto key partners and external agencies.
Our client is the country s largest car park operator employing state of the art technology and systems to deliver industry leading performance.
Their brand is the most well recognise brand in parking in the UK.
You will be joining a highly successful industry
    *leadingbusiness operating from over 500 prime locations throughout the UK including towns, cities, airports and rail stations.
KEY RESPONSIBILITIES Management of key partners.
Pro
    *actively engaging with partners to deliver specific digital activity to achieve the revenue targets within given budgetsProvide regular insight to help develop digital strategic planning, implementation and reportingImplementing and managing PPC and SEO campaigns and ROI and measuring performance against budgetDevise and execute a successful SEO strategyUndertake keyword research and devising keyword strategies to base SEO, PPC, display, content marketing and Social Media activityCoordinate and support affiliate marketing requirements for the affiliate programmeManagement and ownership of specific marketing projects from planning, execution and launch, and continued monitoring and optimisationResponsible for managing digital campaign spends within budget parameters to achieve cost efficiencies and deliver revenue as defined in KPI sSupport maintain the digital marketing campaign calendar as part of overall marketing calendarManage and develop the digital marketing plan and maintain updates to thisManagement of any temporary direct report resource where required including objective setting Manage and deliver all non
    *digital marketing collateral and assets including posters, advertising, signage and customer communications Our ideal candidate will have advanced experience using Google Analytics, analysing data and managing a large portfolio of websites, along with experience of SEM, Affiliate and Social Media channels.
You ll be a degree educated marketing professional withexperience of coordinating and executing digital and other media campaigns within travel, retail or hospitality industries.
You must be able to demonstrate enthusiasm, passion and knowledge of the online space demonstrating a natural interest in keeping aheadof online marketing and you will be used to working with analytics packages, and other online tools for insight, analysis and optimisations, as well as being comfortable working across more traditional marketing activities.
Digital Marketing experienceProven and demonstrable experience with both interactive and B2C websitesSolid understanding of solid understanding of SEO, PPC and search engine algorithmsEnthusiasm, positive approach, energy and passion for marketing and results focusedAn impressive knowledge and experience of email marketing and using social media LinkedIn, Facebook, Twitter etc on behalf of an organisationHigh competency in using Google AnalyticsStrong analytical skills to measure the effectiveness of marketing activityExcellent copywriting and proofing experienceTravel, Hospitality, e
    *commerce Retail or similar industry background would be advantageous By applying for this role, your details will be sent to Ortolan People, who are acting as consultants for the hiring company.
Ortolan People are engaged to provide recruitment support in processing applications.
We will endeavour to respond to all applicantswithin three working days.
Occasionally for roles with a very high volume of applicants, this may not be possible.

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