(London) AppNexus is seeking a highly
*driven and meticulous Marketing Automation Specialist to join our team.
Our Marketing Automation function is a small but nimble group motivated by crossing projects off their to
*do lists; identifying opportunities to improve and optimize standards and processes; ensuring our pipeline is robust and commercially
*aligned; and making sure the AppNexus message is amplified through well
*executed email and targeted campaigns.
In this data
*oriented role, you will work closely with a range of stakeholders across the company to manage, execute, and report on email marketing campaigns, leveraging Marketo as our team?s platform of choice.
This is a unique position for someone who wants to gain expertise in the exciting and fast
*paced advertising technology space.
About the team:
The AppNexus Marketing & Communications team shapes and manages AppNexus? brand, including corporate and product messaging, relying on data from market and competitive research to evolve our strategy.
From tweets to one
*sheets, from media appearances to industry
*hyped events and world conferences, we dazzle our industry peers, potential clients, and prospective hires.
About the job:
Support marketing and other teams by setting up emails and campaigns in Marketo (Includes setting up programs and workflows as well as building emails, landing pages, and form) Drive end
*end execution of email
*driven campaigns from asset creation to email/workflow testing Ensure database quality management through accurate lead generation routing and operations processes Update and maintain lead scoring and lead assignment functionalities Assist in campaign analytics reporting to key stakeholders (Salesforce + Marketo) Work closely with Marketing and Sales Management to develop targeted lists, account intelligence, qualification criteria, and messaging About your skills:
Bachelor?s Degree required 2
*4 years? experience in marketing automation or related field; B2B tech experience preferred Extensive experience working with, or certification in, Marketo Salesforce (or similar CRM) experience desired Working understanding of HTML/CSS a plus Ability to manage multiple projects under quick deadlines Excellent written communication skills Ability and eagerness to work in a fast
*paced environment More about you:
You are passionate about a culture of learning and teaching.
You love challenging yourself to constantly improve, and sharing your knowledge to empower others You like to take risks when looking for novel solutions to complex problems.
If faced with roadblocks, you continue to reach higher to make greatness happen You care about solving big, systemic problems.
You look beyond the surface to understand root causes so that you can build long
*term solutions for the whole ecosystem You believe in not only serving customers, but also empowering them by providing knowledge and tools Learn.
AppNexians make greatness happen Join our community AppNexus is proud to offer equal opportunity in all aspects of employment.
We strive to foster a diverse, inclusive and engaging work environment.
We welcome applications from all candidates and look forward to receiving yours! Our diversity in action:
Partnering with Path Forward to offer returnships to help caregivers reenter the workforce Sharing feedback openly through roundtable discussions on how to make progress on our Diversity & Inclusion goals Celebrating our diversity with affinity groups (including OutNexus, AppNexus Women?s Network, AppNexus Latino Alliance and AppNexus Black Alliance to name just a few!) Salary: